A well-defined B2B customer persona enables you to reach your ideal clients. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.     The Basics of B2B Buyer Profiles A B2B customer persona is a detailed representation of

From accounting and IT to marketing and HR, business services help reduce costs across all sectors. Understanding the types and value of business services can position your company for success.     Understanding Business Services They are usually non-tangible and don&rsquo